oden.house_001
Photography—Sarah Oden
Art Direction—Hunter Oden
Print Production—The Part-Time Press, Moxy Ox, Arkansas Graphics
Sarah Oden is a commercial photographer in Little Rock, Arkansas. She specializes in fashion, portrait and product photography for a wide range of clients.
Her brand identity needed to convey high fashion, while also maintaining a universally commercial appeal. All design decisions were made with minimalism as the precedent. Each branded component is designed to serve its purpose without detracting from the prominence of the photography.
{001} All physical media comprising the brand identity design system.
{002} Full logo lockup and responsive identity design components.
{003} Pantone brand color palette from which all tints and shades are derived.
{004} Sample work featuring Alexander McQueen clutch and Nicholas Kirkwood ankle boots for Barbara Jean's 2018 Winter Lookbook.
{005} Full stack of minimal, debossed logo, copper painted-edge business cards produced by The Part-Time Press in conjunction with Moxy Ox.
{006} Detail shot of mailer piece and customized stationery, featuring copper thread binding and logo tag.
{007} Samples showing typographic hierarchy, color and details. Typefaces include Domaine Sans Display, Founders Grotesk, and Founders Grotesk Text from Klim Type Foundry.
{008} Interior spread of mailer piece, highlighting select services.
{009} Portrait featuring model, Kymara Stokes.
{010} Beauty shot featuring model, Kymara Stokes.
{011} Debossed, and label-wrapped stationery with additional insert for mailer pieces.
{012} Portrait featuring model, Heather Burton.
