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Sarah Oden Photographer


Photography—Sarah Oden
Art Direction—Hunter Oden
Print Production—The Part-Time Press, Moxy Ox, Arkansas Graphics




Sarah Oden is a commercial photographer in Little Rock, Arkansas. She specializes in fashion, portrait and product photography for a wide range of clients.

Her brand identity needed to convey high fashion, while also maintaining a universally commercial appeal. All design decisions were made with minimalism as the precedent. Each branded component is designed to serve its purpose without detracting from the prominence of the photography.

Sarah Oden Photographer brand identity design touchpoints overview

{001} All physical media comprising the brand identity design system.

Sarah Oden Photographer Logo Logotype and Responsive Logo Design Sarah Oden Photographer logo, logotype and responsive logo graphic design for mobile phone view

{002} Full logo lockup and responsive identity design components.

{003} Pantone brand color palette from which all tints and shades are derived.

Sarah Oden Photographer Alexander McQueen and Nicholas Kirkwood lookbook for Barbara Jean Store photograph

{004} Sample work featuring Alexander McQueen clutch and Nicholas Kirkwood ankle boots for Barbara Jean's 2018 Winter Lookbook.

Sarah Oden Photographer boutique style business card graphic design and branding

{005} Full stack of minimal, debossed logo, copper painted-edge business cards produced by The Part-Time Press in conjunction with Moxy Ox.

Sarah Oden Photographer direct mailer graphic design detail shot showing tag and copper binding

{006} Detail shot of mailer piece and customized stationery, featuring copper thread binding and logo tag.

Sarah Oden Photographer typography samples and details

{007} Samples showing typographic hierarchy, color and details. Typefaces include Domaine Sans Display, Founders Grotesk, and Founders Grotesk Text from Klim Type Foundry.

Sarah Oden Photographer direct mailer interior spread showing design and typography

{008} Interior spread of mailer piece, highlighting select services.

Sarah Oden Photographer portrait of Kymara Stokes

{009} Portrait featuring model, Kymara Stokes.

Sarah Oden Photographer beauty shot of Kymara Stokes

{010} Beauty shot featuring model, Kymara Stokes.

Sarah Oden Photographer debossed envelopes and stationery pieces made by The Part-Time Press

{011} Debossed, and label-wrapped stationery with additional insert for mailer pieces.

Sarah Oden Photographer portrait of Heather Burton

{012} Portrait featuring model, Heather Burton.