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Handle Barbershop

Credits

Photography—Sage Duke
Graphic Design—Hunter Oden
Sign Manufacturing—Adams Signs
Chair Upholstery—Frankie Diaz
Merchandise—Ink! Custom Tees

Website

www.handlebarbershop.com

About

Handle Barbershop specializes in classic style haircuts and shaves, offered in a unique and comfortable setting in the heart of downtown Little Rock, Arkansas.

The Handle brand identity pulls a lot of inspiration from the aesthetic of its space. Exposed raw materials and industrial beams are highlighted by an age-old type and color palette. All design descisions were made with timeless history in mind, as Handle was created with a deep respect for the history and craft of barbering.

Interior photograph of barbershop in downtown Little Rock, Arkansas

{001} An overview of the shop designed by Lane Guthrie and Sage Duke, with leather upholstered barber chairs by Frankie Diaz, the "King of Custom Barber Chairs."

Handle Barbershop outdoor signage design

{002} Vertical outdoor signage angled on the edge of Sixth and Main and materialized by Redgie Adams and Jon Moore of Adams Signs.

Handle Barbershop full logo lockup, featured on @logoinspirations

{003} Primary logo lockup (top) and logotype (bottom) relying on a pairing of custom and classic glyphs.

{004} Pantone brand color palette from which all tints and shades are derived.

Photograph of Cody Mayes performing a straight razor shave

{005} Lifestyle Photography by Sage Duke, featuring Lead Barber, Cody Mayes.

Detail photograph of illustrated window signage design with raven that is perched on an uppercase Victorian style letter B in vintage style lettering

{006} Detail of the Handle Raven on the outdoor vinyl window signage that faces the entryway.

Detail photograph of window signage decal design of shears spelling good, for the look good, feel good value that Handle Barbershop offers

{007} A detail shot of the brand mantra, a vinyl decal at the bottom of the door.

Custom vintage, industrial style lettering in uppercase, A-Z named Handle Sans

{008} Custom lettering in a full set of english uppercase characters, to be used for all headline treatments.

Handle Barbershop graphic badge for on the edge of Sixth and Main Street in downtown Little Rock, Arkansas. Graphic Design is optimized for light backgrounds.

{009} Address Badge, optimized for light backgrounds, designed using the Saa Series fonts from URW.

Handle Barbershop graphic badge for on the edge of Sixth and Main Street in downtown Little Rock, Arkansas. Graphic Design is optimized for dark backgrounds.

{010} Address Badge, optimized for dark backgrounds, designed using the Saa Series fonts from URW.

Photo of Ray Valdez grooming a customer at Handle Barbershop in downtown Little Rock, Arkansas

{011} Lifestyle Photography by Sage Duke, featuring Barber, Ray Valdez.

Typographic pairing of Hoefler and Co's Surveyor Display and Gotham. Text reads, Classic Cuts & Shaves in the heart of Downtown Little Rock

{012} Typograpic lockup featuring Surveyor Display and Gotham from Hoefler and Co.

View of the website pricing menu featuring the full typographic palette.

{013} Classic style pricing menu featuring the full typographic palette at work.

View of the website pricing menu featuring the full typographic palette.

{014} Vector version of the Victorian influenced outdoor vinyl window signage with the Handle Raven perched on the "B"

Front vinyl window graphic design, lettering and illustration that reads, Handle Barbershop Classic Haircuts and Straight Razor Shaves

{015} Full shot of the Victorian influenced outdoor vinyl window signage with the Handle Raven perched on the "B"